about us
encouraging supportive conversations after loss
In most cases, friends and family don’t know how to support parents after the loss of a baby or what to say. Sweet Peanuts exists to provide that support and education
Early Pregnancy Loss Support
In the year that Barbara Armstrong first had her miscarriage, there were more than 100,000 other women and couples in Australia who also lost a baby during their pregnancy.
Sweet Peanuts strives to encourage and enable others to have the conversation that is needed, the conversation about miscarriage.
Great care and compassion has been taken when developing our care packages, to ensure that each recipient feels loved, supported, and most importantly, understood.
Our suppliers are all owned and run by Australian businesses that share our passion for supporting our community and in particular, supporting the voices that deserve to be heard and understood.
We encourage others to find their voice, share their story.
Creating impact one care package at a time
Miscarriage and Pregnancy loss is still seen by some in the community as a subject not to be discussed openly.
However, studies show that even the offer of support, even if it’s not accepted, may alleviate the pain and distress caused by pregnancy loss.
Our Vision
When women and parents are strongly supported by those around them including; healthcare professionals, friends, and family, They are likely to feel less isolated and will have better recovery and mental health outcomes.
Our Mission
To educate friends and family to support parents that have experienced a miscarriage or pregnancy loss. We encourage appropriate support through the provision of our curated care packages and connections to appropriate counselling.
Our Process
By purchasing a care package as a tool of support, it helps fund packages that are donated to those in need of Care, Comfort, and Compassion through our partnered hospitals and clinics. This creates a sustainable cycle of support for parents across Australia.
what makes us different
our values
Empathy
Understanding and sharing the feelings of those experiencing miscarriage is paramount. Empathy drives our commitment to providing care packages that offer comfort and support during a difficult time.
Compassion
Our organisation operates from a place of deep compassion for individuals and families affected by miscarriage. Compassion drives our actions and motivates us to make a positive difference in the lives of others.
Inclusivity
Recognising that miscarriage affects people from all walks of life, our organisation values inclusivity. We strive to create care packages that cater to diverse needs, backgrounds, and experiences, ensuring that everyone feels seen and supported.
Empowerment
our organisation aims to empower individuals to navigate their grief and healing process. We believe in offering resources and support that empower people to advocate for their own emotional well-being and make informed decisions about their care.
Respect
Respecting the dignity and autonomy of individuals undergoing miscarriage is fundamental to our organisation's mission. We approach our work with sensitivity and respect, honoring each person's unique journey and choices.
Community
Sweet Peanuts is committed to empowering local communities by supporting small businesses. We believe in the economic vitality and unique contributions that small businesses bring to neighborhoods and strive to create partnerships that foster growth, sustainability, and opportunity for entrepreneurs.
social enterprise
We're an award-winning Australian Social Enterprise
From the sale of Care Packages we are able to fund packages that are donated to partnered healthcare providers, which are then passed on to women and parents. Proceeds from sales are used to both fund donated packages and further develop the organisation.
why a social enterprise and not a charity?
This is one question we get asked frequently, why aren’t we a Charity?
When Barbara, our founder, was establishing Sweet Peanuts as an organisation, she had no background or prior knowledge of establishing an organisation from the beginning. What she was certain of, is that she wanted it to be non-profit and that the Care Packages would be donated to hospitals and clinics.
In 2021, she became involved in the Accelerator for Enterprising Women and explained what issues she was experiencing trying to start a Not-for-profit organisation (NFP). Some of these issues involved; being a sole trader, proof of concept, raising funds, and a lack of a governing board. One of the mentors suggested to start Sweet Peanuts as a Social Enterprise and it can still develop into a registered NFP with the Australian Charities and Non-profits Commission (ACNC) in the future. This is what allowed Barbara to overcome some of the initial challenges of not being able to grow or provide a proof of concept.
Being a Social Enterprise not only allows us to donate the packages like Barbara had intended, it also allows us to create a positive social impact on those providing the support to parents through education. Social Enterprises don’t rely on fundraising or donations to achieve their mission, it is instead achieved through trade and sales of services, products, and goods.
From the sale of Care Packages we are able to fund packages that are donated to partnered healthcare providers, which are then passed on to bereaved women and parents. Proceeds from sales are used to both fund donated packages and further develop the organisation.
